Utilizing strategies beyond just the Comparative Market Analysis to ensure accurate pricing is established. This is achieved through reviewing interest rates, availability of financing, overall inventory, and employing a wide range analysis of comparable markets. Click Here to learn more >
Stand Out From the Crowd
Standing out from your competition increases the perceived value of your home by making it show better, or simply different from the competition. "Standing out" is one of the most important steps you can take to attract the greatest amount of buyers to your home. Professional photography, 3D Virtual Tour and staging recommendations are just a few of the ways in which we stand out from the average real estate team. Click Here to learn more >
Building on the principle of standing out, massive exposure seeks to represent the differences your home offers to the largest possible pool of qualified buyers in your market area. We tap into all of the major internet marketplaces, employ proprietary tactics in prospecting for potential buyers, and utilize professional copy writing strategies that make buyers want to see your home. In addition to our robust online marketing campaign, we also own ExpandRealty.com, Lubbock's premier home search site! Click Here to learn more >
Social Marketing and Networking Strategies
We know the importance of social networking in our marketplace and we have a plan that leverages the greatest amount of agents to sell your home. Facebook, Twitter, Google+, Blogger, Pinterest, Craigslist, YouTube, Instagram and the MLS are just a few of places we target to increase the exposure for your home. In addition, we know that 70% of homes are sold with the help of co-op agents. For this reason, we have developed a strategy that targets buyers who are already looking for homes similar to yours. Click Here to learn more >
Leveraging the Team Approach
Our team consists of full time trained professionals. Each team member has a detailed work description and daily schedule to follow. This means instant responses to buyer inquires, client questions answered immediately, and continuous marketing strategies. Every process for the listing and sale of a home has been documented and optimized to bring you the highest price for your home in the shortest amount of time.
PROVEN MARKETING STRATEGIES!
Here's just a few of the ways we ensure your home stands out from the rest and sells FAST!
We are proud to introduce our exclusive marketing product 3D Showcase. Home buyers will create an immediate, lasting emotional connection to your property because they can experience it as if they were really there. Generate momentum like you wouldn’t believe before the first open house with a space-age tool that will captivate buyers.
Expert Staging Advice
We will consult with you to determine what, if anything needs improvement in your home to make it show the best while on the market. Market research shows that staged homes sell in as little as 30 days and for up to 3-6% more than homes not staged. (Staging is optional but recommended in some cases.) Click here for more info > >
Virtual Home Staging
Virtual Staging is most commonly used for vacant houses. We will have our professional photographer take pictures of each room in the house. We then take these beautiful pictures and re-create them to include stylish home furniture pieces, eye-catching area rugs, and other art and decorative items. This "Make Over" helps home buyers imagine the potential of the vacant property as their future home. If you have looked at homes before then you know how hard it can be to imagine yourself in any given home. This is where virtual home staging can really be a major benefit.
With 90% of home buyers starting their home search on the internet, It has become more important than ever to ensure your home is professionally photographed. We utilize the latest technology and techniques to ensure your home looks amazing to all potential home buyers.
Geo-Targeting / Geo-Marketing
Utilizing Facebook, Google and Bing... We target market local and out-of-town buyers for your home by determining the geo-location of a website visitor. In addition, we deliver relevant content to the visitor based on his or her location, such as state, city, zip code, organization, IP address, ISP or other criteria. This cutting edge method of marketing allows us to expose your home to a targeted group of potential home buyers.
Utilizing professional marketing pieces that people actually like to look at! To ensure maximum exposure these ads are distributed throughout every relevant real estate marketing avenue.
Open houses are a great tool for locating a buyer for your home. We employ a guerrilla style open house strategy which includes massive social marketing prior to the open house, a robust networking strategy to ensure agents know about the open house, internet marketing of the open house and of course LOTS of real estate signs.
Precision Marketing Solutions
We utilize a very sophisticated set of marketing databases and management systems that has been proven to pinpoint potential buyers for homes that meet your specific criteria. As a result, our time is only spent prospecting the most relevant leads. This kind of precision marketing is the pinnacle of real estate marketing solutions.
Generating the highest price possible for the seller
Getting the results sellers want in the shortest amount of time
Providing a selling experience that is as smooth and efficient as possible